Black friday, why bother?

It seems that everybody goes shopping on black friday.  Stores are supposedly mobbed with shoppers who are doing their shopping for Christmas.  So long lines and looking for a parking space at the mall or shopping ceter is to be expected.

My question is why?  Why go on a day when you're assured that the stores will be mobbed.  Are the sales for one day only?  Why not do the shopping before thanksgiving or after black friday?  Why subject yourself to the aggravation?

I personally don't enjoy shopping, so I try to make it as quick and painless as possible.  I know what store will have what I'm looking for, and even though I don't know what that is, I'm pretty sure those stores will have it.  And bang, I'm done.


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