Chick-fil-A: The History, the Genius
Chick-fil-A is a popular restaurant all over the United States. The restaurant started as Dwarf Grill in Hapeville, Georgia. Truett Cathy, the company’s founder and owner is credited with inventing the first chicken sandwich in 1964. Then, in the early 1960s, Truett Cathy founded Chick-fil-A Incorporated and started the famed restaurant in shopping malls. The first official Chick-fil-A opened in Atlanta in 1967. Today, Chick-fil-A is the second largest fast food, chicken-based restaurant chain in the United States. The restaurant is in more than 1,430 locations, 38 states, and Washington, D.C. Chick-fil-A averages over $2.9 billion in annual sales. In 2010, Chick-fil-A celebrated 41 straight years of positive sales growth. Yet, the large company is still privately owned. Though Chick-fil-A started as a chain in shopping malls, the company now serves its customer from drive thru and stand-alone locations. Chick-fil-A headquarters is located in Atlanta, Georgia. Chick-fil-A is known for its
Chick-fil-A is a company known for pioneering many new ideas for food
• In 1977, Chick-fil-A started serving freshly squeezed lemonade, which was new for fast food chains.
• Then, in 1982, Chick-fil-A introduced the first chicken nuggets sold by fast food chains.
• In 1985, they introduced the world’s first fast food waffle fry.
Chick-fil-A is also known for its service to the community and unusual qualities. The restaurant is closed on Sundays. Truett Cathy made this decision because he wanted the chain’s employees to have a chance to rest, spend time with family and friends, and worship if they wish. Their commitment to the community is unrivaled in the fast food franchise world. Chick-fil-A holds community events and programs especially for children. They also sponsor the Southeastern Conference (SEC) and the Big 12 Conference, in addition to the Chick-fil-A Bowl and the Kickoff Game. The company is known for donating free prizes to churches, schools, and other venues that serve the community.
Chick-fil-A’s Food and Service: The Mark of a Genius
Mr. Cathy’s Chick-fil-A menu is one of simplest among fast food chains. The most popular entrée, the chicken fillet sandwich, is simply a fried chicken breast on a bun with a pickle. Similarly, the other items are simple creations that rely on seasoning for flavor that keeps customers coming back. In addition, Chick-fil-A offers a number of healthy options from fruit salad to carrot and raisin salad to wraps. Chick-fil-A is also innovative, finding new recipes such as the new Spicy Chicken Sandwich. If the quality of the food does not attract a customer, then the quality of the customer service will. The teenagers that often populate the drive-thru windows and cashier stations are well-mannered, respectful, and almost always produce the right order. Chick-fil-A keeps lines moving at all times of day both indoors and in the drive-thru.
Popular Deals at Chick-fil-A: Online Offers
Chick-fil-A knows how the world works. They know that technology is the way of captivating audiences and communicating to customers. Therefore, they utilize the email and text message functions on their website. You can sign up for email and text message insiders. This is where they will tell you about their events, news, special promotions, and more deals that can keep more money in your pocket and more food in your stomach. You can easily unsubscribe to the emails and text messages if you choose to do so. Chick-fil-A not only offers opportunities for deals through their emails and text messages, but also through their website and social networking websites. In early June 2010, Chick-fil-A has a huge promotion, where anyone could log on and reserve a free Spicy Chicken Sandwich. This was open to everyone who wished to participate. All anyone had to do was log on and select a time and date to receive the free sandwich. Then, the individuals received an email that contained a ticket. The individual would present that ticket to the cashier inside and receive their free sandwich. These promotions are popular on the website. Not only do they offer free sandwiches, but also fries, drinks, and breakfast items. These are popular deals among the Chick-fil-A faithful. Social networking sites, like Facebook, are always popular ways that Chick-fil-A uses to advertise. On these sites, they will post events that are coming up and ways to partake in the popular deals in regards to tickets for free food and fun.
Popular Deals at Chick-fil-A: Offline Offers
There are several weeks in the year that Chick-fil-A will host week long events where children can play and eat for free. There are also weeks where Chick-fil-A will offer a different, free menu item every day. Still, there are days when Chick-fil-A will give away free milkshakes. These promotions are popular among children, teenagers, college students, families, and single adults. You can not only save a few dollars in your wallet, but fill your stomach and enjoy time with people in your community. Many of these promotions are advertised in newspapers and in bulletin boards in your local stores. Additionally, it is not uncommon for the Chick-fil-A cow to be standing on the corner of a busy street in your community.
Chick-fil-A also caters. If you are entertaining or hosting an event where you need finger food or easy meals, Chick-fil-A is a great option. You can get a chicken nugget tray or chicken sandwiches with chips and brownies. Chick-fil-A can fulfill any need that you may have as far as dining. You can find healthy options if you are dieting or want to enjoy great flavor with fewer calories. You can find delicious breakfast items to start your day off. There is an unbelievable variety of entrées for you to keep it different every time you order.