The History of Crest
Crest is a popular brand of toothpaste that’s made and sold by Procter & Gamble across the entire world. Many countries, however, know it as “Blend-A-Med,” the name of an existing brand of toothpaste that Procter & Gamble acquired in 1987. Crest was introduced in the United States in 1955 and was the first brand of toothpaste in the country to contain fluoride as the active ingredient. In the beginning, stannous fluoride was used and the brand was marketed under the name Fluoristan, which later became Crest with Fluoristan. The original composition of Crest toothpaste was developed at Indiana University. Procter and Gamble paid royalties to the developers for the use of their patent, eventually giving the funds for a dental research facility at the university, sometimes referred to as “The house that Crest build.” In 1981, the active ingredient in the toothpaste was changed to sodium monoflourophosphate, or Flouristat. Crest today uses sodium fluoride, although Crest Pro-Health toothpaste has begun using stannous fluoride again along with an abrasive cleaner.
Crest has grown a great deal from its humble beginnings and now has over twenty brands of tooth care products, including mouth wash, toothpastes and a popular tooth-whitening product, Crest Whitestrips. Crest Whitestrips were introduced on the market in 2001 and work by placing a thin plastic strip with whitening agent directly on the teeth. Crest Whitestrips are very effective at whitening yellow stains from tea and coffee and feature hydrogen peroxide as the active ingredient. There are currently a few types of Crest Whitestrips, along with many competitors. The Crest Whitestrips Supreme, however, was found to be the most effective tooth whitening system by Consumer Reports. Crest also continues to market a range of toothpastes, including Crest Pro Health, Crest 3D White, Crest Whitening, Crest Scope-flavored toothpaste and the Crest Tartar Protection.
Crest Marketing and Popularity Growth
Crest gained its popularity through revolutionary marketing and by creating the first toothpaste with both therapeutic and cosmetic benefits. In the 1950′s, this innovation allowed Crest to grow from a 10% market share to dominating the entire toothpaste market for almost three decades. Procter & Gamble achieved this by using stannous fluoride, which was believed and later proven to prevent cavities. After a contract was acquired from Indiana University, P&G developed a way to mass-produce the toothpaste. Still, it wasn’t until Crest received an important endorsement from the American Dental Association (ADA) that they saw real domination of the United States toothpaste market. The effectiveness of Crest toothpaste was tested in numerous trials over the years, costing the company tens of thousands of dollars. The category B endorsement from the ADA displayed a reasonable amount of effectiveness in preventing cavities and tooth decay. This gave Americans confidence in Crest and switched its entire marketing style from advertising a cosmetic product to selling a therapeutic toothpaste. Since this turn in Crest’s marketing campaign and product design, they’ve maintained a steady hold on the toothpaste market and continues to sell well in countries around the world.
Finding Coupons and Deals Online
Crest coupons and rebates are actually quite common online. The best place to find discounted Crest products is through their Website, which has a section dedicated to rebate programs and coupons. One program offered in particular is especially helpful; the P&GbrandSAMPLER program features coupons and samples for some of P&G’s top brands, including Crest. You can find anything from $3-off coupons to free trials of products like toothpaste, shampoo and laundry detergent. The P&GbrandSAMPLER program is free to join and will automatically ship coupons and samples to your home. The Crest website also advertises a way to buy Crest whitening products like Crest Whitestrips online to save money. By going through the web site and buying a product through a featured retailer, such as Target, you can save up to 30% off retail price. You can also join the Crest and Oral-B eNewsletter to receive special updates and discounts monthly by email. There are also a number of popular coupon Website that allow you to print coupons from your computer for a variety of products, including Crest. Crest Whitestrips coupons are very common online as whitening products have gained popularity in recent years. A quick search should turn up a number of valuable coupons.
Where to Find Crest Whitestrips Coupons Offline
Fortunately, for those without reliable Internet service or access to a printer, there are a number of offline sources to check for Crest coupons. The first, and easiest, source is your local newspaper. The Sunday edition in particular will be packed with high-value coupons from popular brands. P&G runs a weekly coupon collection in all major newspapers that features hundreds of dollars worth of savings. Another way to find saving on Crest items is through your local grocery or discount store. Many stores feature manufacturer and store coupons with their weekly sales and personal care items like toothpaste and mouthwash are very popular targets for coupons. When shopping, always keep a look-out for coupons offered by the store. Try to pair these coupons with extra in-store savings and save coupons that won’t expire for some time. This will help you time your coupon use to save the most money.
List of Popular and Current Crest Products
* Crest 3D White Whitestrips (Professional Effects, Advanced Vivid, Vivid, Gentle Routine, and Stain Shield varieties)
* Crest 3D White Advanced Vivid Toothpaste and Crest 3D White Vivid Toothpaste
* Oral-B 3D White Advanced Vivid Toothbrush and Oral-B 3D White Vivid Toothbrush
* Crest 3D White Multi-Care Whitening Rinse
* Crest Glide Floss (Original, Comfort Plus, Deep Clean, Shred Guard, Whitening with Scope, Floss Picks and Threader Floss)
* Crest Kid’s Sesame Street Toothpaste, Crest Kid’s Cavity Protection Gel Toothpaste (Spider-Man and Barbie)
* Crest Pro-Health Toothpaste
* Crest Multicare Whitening Gel Toothpaste
* Crest Pluus Scope Toothpaste
* Crest Tartar Protection Toothpaste
* Crest Whitening Toothpaste