Heinz Ketchup is a famous product that’s been around for almost 125 years. It still uses the same basic recipe that founder John Henry Heinz to first produce the product in Pennsylvania. As a result, it’s still a hit with consumers who enjoy its tangy and spicy flavor on all sorts of foods.
Here’s a brief online guide that outlines the history of Heinz Ketchup products, coupons and promotions. The first part of the guide introduces readers to the history of the Heinz Ketchup. The second part of the guide talks about the famous marketing campaigns that have helped make the product so popular. The third part of the guide briefly discusses some of Heinz Ketchup’s most famous deals and today’s special offerings. Finally, the guide also describes how consumers can find coupons and special deals on Heinz Ketchup through various marketing techniques.
Part I: The history of Heinz Ketchup started when John Henry Heinz came up with an idea to preserve tomatoes for later use
This idea came from many years of research pondering how one could stretch out fresh tomatoes to use during the times of year when tomatoes were harder to find. After many tries, Heinz developed his first ketchup product in 1876.
The first recipe didn’t work out so well. After a couple of years of tinkering, Heinz was able to come up with a heartier spice blend that worked well with the crushed tomatoes. This product was launched in Pittsburgh, Pennsylvania and it quickly became a favorite with consumers who wanted to spice up their favorite foods.
The success of this product didn’t stop Heinz from tinkering with his invention. In 1906, Heinz improved his product by developing a recipe that uses no artificial colors or preservatives. This recipe was good enough that by 1907, Heinz was producing 12 million bottles of his famous tomato product every year. He also started exporting the ketchup and other condiments around the world. As a result, the Heinz Food Company was one of the first companies to export food products to places including Australia, Japan, New Zealand and South America.
Since then, the Heinz Foods Company has continued to be leaders in ketchup products. Heinz has been able to stay on top of the world of ketchup because it has made significant contributions to the world of prepared foods.
For example, Heinz introduced the first unbreakable bottle for commercial use when it developed a special bottle for US military personal during World War II. Other innovations have included low-salt ketchup products in the 1960s, the first plastic bottle for commercial food use in the late 1970s and the first portable ketchup products in the 2000s.
As a result, the history of Heinz ketchup demonstrates that it’s possible to take a simple invention and turn it into something useful and profitable.
Part II: The Heinz Foods Company has used several memorable ad campaigns to get people interested in ketchup
For example, in the 1920s consumers were reminded that the “Spicing is the Secret” to Heinz Ketchup’s delicious flavor. This simple but effective slogan was used in many magazine ads around the country because it was catchy and easy to remember.
Other older examples of famous Heinz ad campaigns include a 1961 ad campaign that reminds consumers that, “No other ketchup TASTES like Heinz!” It features a red bottle of Heinz Ketchup sitting next to the slogan. This ad ran for more than five years around the country because it was a huge hit with consumers!
One recent ad campaign that was memorable was the 2008 magazine campaign that uses clever images to emphasize that “Without “Heinz Ketchup, food just isn’t the same! Many of these ads feature still shots that feature cardboard representations of French fries, hamburgers and other yummy treats that really aren’t the same “Without” Heinz Ketchup!
In addition, another recent memorable ad campaign uses the slogan “Insist on Heinz” to remind consumers that they should use only Heinz Ketchup in cafes and other food establishments. It also reminded consumers to “insist on Heinz” Ketchup whenever they eat with friends and family.
Part III: Heinz has many famous promotional deals that were very popular with consumers
–One famous example was the 1950s era promotion that allowed people to trade in three Heinz Ketchup labels for a set of salt and pepper shakers.
Consumers could send three labels from any Heinz Ketchup product and 9 cents (!) handling and receive a very nice set of salt and pepper shakers from the Corning Glass Company. These salt and pepper shakers can be sometimes found in antique stores around the country.
–The 1960s and 1970s saw Heinz offer cookbooks to consumers who sent in proof of purchase seals from Heinz ketchup products.
One neat example of this promotion was the 1970-era cookbook offer that let consumers send in 4 proof of purchase for a cookbook called “Spin the Bottle!” It was really an advertisement for Heinz Ketchup because every recipe in the book called for ample portions of the product to “enhance the food’s flavor!”
–Finally, the 1990s and 2000s have seen ConAgra Foods offer neat T-shirts, aprons and other clothing items.
Many of these clothing items were available as part of a special newspaper ad campaign that allowed consumers to send in one Heinz Ketchup label and $5.00 to $7.00 to purchase T-shirts, aprons and other clothing items with the Heinz Ketchup logo. This promotion has been so popular that it’s still possible to find ads for these clothing items in your local newspaper.
Part IV: Consumers can find coupons and other great deals for Heinz ketchup products from several reliable sources. To see why this is the case, here is a look at some of the websites that feature coupons for Heinz ketchup products
–The most reliable source is ConAgra Food’s website.
It’s located at http://www.simpleanddelicious.com/special-offers/coupon-central.jsp/. It’s a good idea to visit this website because ConAgra Foods is the parent company that owns Heinz Foods these days. As a result, consumers can use ConAgra’a coupon website to find great deals on many Heinz Foods products.
To use this website, you will need to sign up using an e-mail address and a zip code. Consumers who have done this have received coupons for Heinz Ketchup products. Recent examples have included a coupon good for 75 cents off any one bottle of Heinz Ketchup 20 ounces or larger.
–Another reliable online source is a local supermarket’s website.
Many grocers such as Kroger’s, Shaw’s, Safeway and Albertson’s have teamed up with ConAgra Foods to offer consumers coupons. These coupons can be directly downloaded and printed straight from the company’s website. This makes it easier to gain access to Heinz Ketchup coupons without giving out your personal information.
For example, recent examples of coupons found at Safeway’s website, /www.safeway.com/, have included a coupon good for 50 cents off a coupon any sized bottle of Heinz Ketchup. Other examples have included a buy-one-get-one offer that’s good for any bottle of Heinz Ketchup over 24 ounces.
–Furthermore, don’t forget to look for coupons for Heinz Ketchup products in your local newspaper, and in your local supermarket’s shelves for Heinz Ketchup coupons.
This is a good idea because ConAgra Foods often inserts coupons into your local newspaper’s advertising section. Furthermore, many vendors who work with ConAgra Foods also put coupons near storefront displays and in coupon dispensers at many local supermarkets.
Recent examples of coupons from these sources have included coupons good for $1.00 off any family-sized bottle of Heinz Ketchup. Other coupons have included a coupon good for 50 cents off any bottle of Heinz ketchup 20 ounces or smaller. As a result, you can often find some valuable coupons for Heinz Ketchup products if you take the time to look for coupons from these sources.