A Brief History of Kraft Foods
Kraft has proudly filled thousands of kitchen pantries with its superior food for over a century. Even when young children hear the name “Kraft,” they automatically think of the company’s infamous macaroni and cheese. The world’s second largest food company, Kraft has devoted more than 100 years to the production of quality meals and snacks and will continue to do so for many years to come.
James Lewis Kraft was born on a dairy farm in Canada to Mennonite parents in 1874. He was the second child of a total of 11 children. In 1903, he founded J.L. Kraft & Bros. Company in Chicago after investing in a processed cheese company. Selling the cheese to local merchants via horse and wagon, Kraft saw a steady increase in success. J.L. Kraft & Bros. soon became Kraft Foods Inc., and the company opened its own plant in 1914. Kraft served as the company’s president from 1909 to 1953. He revolutionized the cheese business by pasteurizing it to resist spoiling: this process made it possible to ship cheese over long distances and keep longer in the home.
Ever since Kraft started his greatly successful venture over a century ago, the company has acquired ownership and partnered up with many well-known brands, some of which can be seen in every grocery store in America. These brands represent several types of food, from cookies to cheese to coffee. The following are some of Kraft’s more recognizable brands:
- A.1. Steak Sauce
- Cadbury Crème Eggs
- Capri Sun
- Cheez Whiz
- Chips Ahoy
- Cool Whip
- Crystal Light
- Honey Maid
- Maxwell House
- Miracle Whip
- Nutter Butter
- Oscar Mayer
- Stove Top
- South Beach Living
- Wheat Thins
Aside from this list, there are even more brands that Kraft Foods Inc. represents. But no matter what the items are, be they chocolates or nuts or crackers, Kraft promises its customers the highest quality selection of foods available.
Famous Kraft Advertising Campaigns
Kraft foods have had a long run of extremely successful ad campaigns over the years. One famous series of TV ads starting in the 1970s and running through the 1990s are the ones for Kool-Aid. The commercials star the “Kool-Aid Man,” a giant smiling pitcher of red Kool-Aid drink with arms and legs. They typically start out showing children who are hot and in need of hydration. The Kool-Aid Man bursts through a wall or fence with the intent of cooling off any of these hot people that might want an iced cold drink. As he makes his dramatic entrance, he says, “Oh, yeah!”
Comedian and actor Bill Cosby starred in a number of Jell-o commercials in the 1980s and 1990s. In earlier commercials, Cosby sits on a stool and relates cute, comedic anecdotes about how much children love Jell-o pudding and how they “can’t be a kid without it.” In later commercials, Cosby is surrounded by a group of children and dances around, showing the audience how to make the particular Jell-o product being promoted. At the end of the commercial, he and/or the children sing the simple and melodic jingle: “J-E-L-L-O!”
A classic commercial for Oscar Mayer meat in the 1960s features a group of cartoon children singing the first Oscar Mayer Weiner song, starting with, “Oh, I wish I were an Oscar Mayer Weiner.” In the 1970s, another Oscar Mayer song became a hit because of the commercials. Its lyrics start with, “My bologna has a first name. It’s O-S-C-A-R!” Oscar Mayer also promoted its weenies by driving around a car designed to look just like a hot dog.
Kraft’s macaroni and cheese commercials have run for several decades as well. TV ads in the 1980s star children singing to their parents, “Please, make some Kraft macaroni and cheese!” Other commercials feature children debating on whether the food should actually be called “cheese and macaroni” instead of “macaroni and cheese” on account of its delicious cheesy taste. A popular 1990s ad features a little girl singing how she’s “got the blue-box blues,” indicating the easy-to-recognize blue Kraft macaroni and cheese box. The most recent commercials of 2010 show different children talking in serious tones into the TV camera, documentary-style, about how Kraft has started to market this product to adults now instead of kids. The children speak in irritation of their parents starting to steal what used to be their macaroni and cheese because it’s so good.
Aside from Kool-Aid, Jell-o, Oscar Mayer and Kraft macaroni and cheese, Kraft sells many other popular products that can be found in most kitchen pantries. Maxwell House coffee is a regular part of many people’s mornings. Some of Maxwell House’s famous types of coffee include the following:
- Ground Caf
- Ground Decaf
- Instant Coffee
- Flavored Coffee
- International Café
Nuts are a well-liked and easy snack. The protein and other nutrients found in nuts make them a tasty and healthy treat. Planters brand nuts come in a variety of types and mixtures, including the following:
- Flavor Grove (Almonds, Cashews)
- NUT-rition (South Beach, Omega-3 Mix, Digestive Health)
- Dry Roasted Peanuts
- Honey Roasted Peanuts
- Cocktail Peanuts
- Regular Salted Cashews
- Deluxe Jumbo Cashews
- Chocolate Covered Cashews
- Roasted Almonds
- Chocolate Lovers Almonds
- Mixed Nuts
- Recipe Ready (Sliced Almonds, Black Walnuts, Pecan Chips)
The product that started Kraft is, of course, cheese. The company offers plenty of choices of successful cheeses that have stood the test of time and continue to please. Some famous types of Kraft cheese include the following:
- Natural Shredded Cheese Pizza Four Cheese
- Natural Shredded Cheese Italian Style Five Cheese
- Velveta Cheese Block
- Cheddar Cheese Block
- Sharp Cheddar Cheese Block
- Singles American Sliced Cheese
- Singles Pepper Jack Cheese Slice
- Colby Cheese
Finding Kraft Promotional Discounts & Kraft Coupon Codes
Kraft and its many affiliates frequently offer coupons and promotions for their products. One place to check is in a local newspaper. Superstores like Wal-Mart and Target often offer sales for a percentage off Kraft foods as well, so simply by browsing the aisles of these stores, one might find savings.
The official Kraft macaroni and cheese web-site has a fun, child-friendly game where people can spin a digital wheel with the chance of winning coupons for The Cheesiest, Easy Mac and Homestyle macaroni and cheese. The url for this game is http://www.kraftbrands.com/macandcheese/pages/default.aspx.
Another official Kraft web-site where coupons and savings are offered is http://www.kraftrecipes.com/home.aspx. Under the “budget wi$e” tab, several options appear, including featured videos like “grocery tips for saving money.” Other web-sites to find Kraft coupons are as follows:
Kraft strongly holds the number two spot on the list of largest, most successful food companies world-wide. With the coupons and savings available, even people under a tight budget can buy these fine products and know they are keeping money in the bank while also purchasing high-quality food.