McDonald’s: An Introduction and a Brief History
These days, everyone had heard of McDonald’s, and almost everyone has patronized the now international mega fast food chain at least once. Their slogan is “Burgers so good, you’ll want to take your time,” and indeed, their long history of popularity seems to indicate that the restaurant chain must be doing something right. The promotion on the company website declares, “Since 1955, we’ve been proud to serve the world some of its favorite food. And along the way, we’ve managed not just to live history, but create it: from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. It’s been quite the journey, and we promise this is just the beginning-we’ve got our hearts set on making more history.”
Founded in 1948 by Dick and Mac McDonald as a self-service drive-through restaurant, the very first staple on the menu was the fifteen cent hamburger, accompanied by eight other old school favorites, most of which can still be found on a modern day McDonald’s menu: the cheeseburger, the soft drink, milk, coffee, potato chips, and a slice of pie. And in 1955, entrepreneur Ray Kroc came on board and founded the McDonald’s corporation, sowing the seeds for the wildly successful chain that so many people around the world are familiar with today. Famously, he once said, “If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.” Those words would go on to shape the goals and future of the company he created. Moreover, Ray Kroc himself would continue to labor tirelessly for the sake of his precious company, even when confined to a wheelchair as an older man. He remained devoted to the restaurant chain right up until his death in 1984.
In 1966, everyone’s favorite fast food loving clown, Ronald McDonald, appeared in his first commericial on the NBC and CBS networks, becoming a huge household hit and an overnight star among fast food icons. He was soon followed, mere decades later, by the now well-known advertising themes “Have You Had Your Break Today?” and “Did Somebody Say McDonald’s?” which debuted in 1995 and 1997 respectively.
McDonald’s Today: Culinary Delights & More
Today, the restaurant chain is the leading global foodservice retailer, and has over 32,000 restaurants located throughout 117 different countries around the world. Favorites on the menu these days include World Famous Fries, Quarter Pounders, Chicken McNuggets, Egg McMuffins, and of course, the beloved Big Mac. In addition, these days, the restaurant chain is involved in a number of philanthropic endeavors, displaying an “Our Values” page on the company website, which claims that the company leaders are “committed to doing the right thing.” And sure enough, McDonald’s is involved in such endeavors as animal welfare, recycling, going green, and general sustainability. The restaurant chain has gotten involved with well-known organizations such as Conservation International to promote policies beneficial to the Earth’s environment at large.
In addition, the company hosts an entire slew of “Ronald McDonald House Charities.” These include a home near hospitals for families whose children are undergoing medical treatment, as well as providers of essential medical, dental, and educational services available to over 100,000 children yearly. Finally, the company hosts a worldwide annual fundraiser for these various charities. The company states on their website that “As part of a global network of local family restaurants, McDonald’s and our owner operators are proud to give back to the communities we serve. Whether it’s supporting a local sports league, helping talented young athletes, or taking steps to improve our neighborhoods, our support reflects our commitment to you and our communities.” And indeed, that seems to be a goal they’re keeping to. Clearly, these days, McDonald’s is more than just a convenient provider of tasty burgers and breakfast staples.
For the Clever Fast Food Lover: Discounts & Deals
The appeal of McDonald’s does not rest solely in a variety of tasty food made fresh for customers in a timely manner – it’s also that those delicious meals are easy on the average consumer’s wallet. McDonald’s makes quite a number of money-saving tactics available to the financially savvy customer. A brief guide is listed below:
• “Extra Value Meals” are complete meals offered at a bargain price. Here are some – but not all! – of the most popular options:
o Egg McMuffin (accompanied by Hash Browns and a Premium Roast Coffee)
o Bacon, Egg, & Cheese Biscuit (accompanied by Hash Browns and a Premium Roast Coffee)
o Sausage McGriddles (accompanied by Hash Browns and a Premium Roast Coffee)
o Big Mac (accompanied by World Famous Fries and an icy soft drink of the customer’s choice)
o Premium Crispy Chicken Classic (accompanied by World Famous Fries and an icy soft drink of the customer’s choice)
o Filet-O-Fish (accompanied by World Famous Fries and an icy soft drink of the customer’s choice)
• “The Dollar Menu” is a menu that is exactly what it sounds like – hot, fresh items each offered at only a dollar a pop. Examples of available items include the following:
o Premium Roast Coffee (small)
o Hash Browns
o Sausage McMuffin
o World Famous Fries
o Hot Fudge Sundae
Hunting Down More Deals: McDonald’s Coupons
Coupons for McDonald’s are most frequently available at various locations on the Internet. The following websites all advertise printable McDonald’s coupons – and keep in mind that these three are just the tip of the proverbial iceberg:
• Spyfind: http://www.spyfind.com
• Smarter Coupons: http://coupons.smarter.com
• Coupon Promo: http://www.couponpromocode.org
As for offline coupons, the latest trend in coupon deals is the mobile coupon – that is, a coupon offered through cell phones. Participation is simple enough. Hopeful coupon hunters simply download the Cellfire application to their phones, and can from that point on, easily receive a free iced coffee offer from participating McDonald’s restaurants, not to mention other promotions. The kicker is that no purchase is necessary to participate in such a deal. Moreover, McDonald’s restaurant coupons are regularly distributed by a variety of corporations and franchises.