Perkins Restaurant and Bakery is a chain of over 134 restaurants located all over the United States, primarily in the Midwest, Florida, and Pennsylvania. The restaurant is known for serving breakfast all day, every day, seven days a week and its in-restaurant bakery that offers a selection of large delectable pies and serving slices.
Although similar to establishments like Denny’s and Embers, Perkins has maintained a lot of distinguishable success. Perkins restaurant industry has 163 company owned business locations and 320 franchise locations in 34 states in the US and five provinces in Canada. What began as a simple business venture between two Perkins evolved into a major successful franchise celebrated all over America.
In 1958, Matt and Ivan Perkins decided to open their first pancake house in the Ohio city Cincinnati. Although initially beginning as a pancake house, over the years the restaurant has evolved into serving more than just breakfast items and has also placed dinner dishes along with other signature dishes onto their menu of things to serve. Matt and Ivan Perkins began their place of business with the belief that serving a variety of quality foods in a distinctly family-oriented atmosphere would come to be a successful business venture. Having that belief as a foundation for the growth of the Perkins establishment did not prove to be wrong.
Even at the start, Perkins believed that great food resulted in great customers, which was why during their first business venture they introduced special buttermilk pancakes with a top secret ingredient. They were quickly dubbed “the best pancakes in town”.
Over the course of the next ten years, Matt and Ivan Perkins decided to expand their business and further develop their franchise. In 1969, Wyman Nelson, a franchisee from Minnesota, sees even more of a growth potential in what Matt and Ivan have created and merges Smitty’s and Perkins into Perkins Cake & Steak Inc and assumes control of the endeavor on a nationwide scale. Furthermore, he focused on opening as many as 220 restaurants based off of that merger.
After retiring, Matt and Ivan Perkins sold the interest to the trademark and distribution rights of Perkins Cake & Steak. It was not until 1985 that restaurant entrepreneur Donald N. Smith gained rights over Perkins and became CEO and Chairman of the Board with the company. A year later, through building and remodeling, Smith improves and promotes the concept of Perkins from what it had previously been. He does so by coming up with the idea of having the in-store bakery and further honing the brand imagery while still keeping in peripheral what it was Perkins was all about years and years ago.
In 1987, it was renamed Perkins Family Restaurant, further emphasizing the importance quality family dining was to the company.
It was not until 2000 when Perkins’ name became the name many of its customers are familiar with today. Perkins Family Restaurant became Perkins Restaurant and Bakery after finalizing a merger between it and the subsidiary of The Restaurant Company. After the merger was complete, they announced that the company would now conduct business underneath the name Perkins Restaurant and Bakery.
As of 2004, the restaurant operates 494 restaurants in 34 states in the country of the United States of America and five provinces in the country of Canada.
The title “family friendly” can usually give customers a hint to what prices look like. In this case, Perkins Restaurant and Bakery is no different. Most entrees listed on the menu fall between the range of 7 and 10 dollars, which offers a quality meal at a reasonably low price. Although this is true, it is expected that when paying for a meal, some diners do seek discounts.
Perkins Restaurant and Bakery has an online eClub available via their official website where visitors can click to join and become members. Upon membership, exclusive specials, discounts, and offers are sent to your email address and can be found in your inbox.
Aside from this, discounts can occasionally be found in your Sunday newspaper. And in addition to this, you are also allowed to stop by a nearby Perkins restaurant where there are coupons, specials, and deals offered in a coupon book that are made available to customers by the restaurant. Holiday specials and seasonal discounts are not a rarity and when they do occur, menu items like pies are given a discount just because of holiday seasons.
Mondays are generally Senior Day which means that senior citizens are granted 20% off of their entrees for that particular day of the week. Tuesdays at Perkins means that kids eat FREE. Children at the age of 12 years and under are allowed to eat free of charge, but for one child per one paying adult. On Wednesdays, a deal is given on dessert where if you purchase 3 muffins, you get 3 muffins free of charge.
Also on Mondays, available from 6 am to 11 am are Perkins famous Get Crack’n Breakfast Specials. And for an even bigger discount, there are printable coupons which can be sent straight to your inbox via the eClub as mentioned above.
Perkins is known for its family friendly dining atmosphere and for having the inclusion of a bakery inside of the eat-in restaurant. Popular food choices at the restaurant include pancakes, waffles, skillets, muffins, eggs, steaks, country breakfasts, cookies, cheesecakes, pastries, salads, and melt sandwiches. So it is very obvious that much of the restaurant’s popularity does come from the featured all-day breakfast meals as well as from the featured bakery that has a select choice of freshly baked pies.
Perkins offers signature dishes like specialty omelets, melt sandwiches, and bread bowl salads among other fresh baked items made daily. Those items include Mammoths Muffins, cookies, and other scrumptious treats. Food remains delicious, distinctive, and priced at a reasonable cost which makes diners have an overall enjoyable dining experience.
Perkins Restaurant and Bakery have consistently offered great family dining and delicious food at exceptionally reasonable prices. For that reason, Perkins offers the best of both worlds to diners. It is perfect for at any time of the day, any day of the week, and is family friendly which means it is perfect for get-togethers for parents and their kids.
Perkins makes a promise to their diners that they certainly do keep. Affordable is made even more affordable by the many specials and discounts the business has to offer. Perkins may have some of the key ingredients it takes to run a successful business, but they also have the key ingredients to keeping a customer satisfied and coming back for more.